Sunday, November 3, 2019
Commercials that Use Spokespeople Assignment Example | Topics and Well Written Essays - 250 words
Commercials that Use Spokespeople - Assignment Example The spokesperson in the advertisement is an expert because he claims to be a dentist in the commercial and that he recommends Oral B to his patients. à An expert in dental care is a dentist and when the spokesperson claimed that he as well as the commercial claims that Oral B is more recommended by dentist uses experts in persuading its audience to buy Oral B toothbrush.The spokesperson in the advertisement is an expert because he claims to be a dentist in the commercial and that he recommends Oral B to his patients. à An expert in dental care is a dentist and when the spokesperson claimed that he as well as the commercial claims that Oral B is more recommended by dentist uses experts in persuading its audience to buy Oral B toothbrush.TrustworthinessAd: à Oral BLink: http://www.youtube.com/watch?v=q_J4Ao6CGiA It is the same product but this time, Oral B did not have a dentist to endorse its product but used a trusted person (Ellen Degeneres) to endorsed its toothbrush. à The advertisement was done through Ellen Degeneres show and through the traditional commercial where Ellen endorses the toothbrush as ââ¬Å"greatâ⬠and ââ¬Å"feels like being cleaned by a professional dentistâ⬠. à She even Simulated toothbrushing or washing her teeth using Oral B in her show and how could people not like it in addition to the fact that the endorser is Ellen Degeneres, one of the most trusted celebrities/show host in America.à LikabilityAd: Tag Heuer Watch
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